About me
I'm a passionate UX/Product Designer with over 7 years of experience crafting user-centered experiences that drive business results. I thrive on the challenge of understanding user needs, translating them into intuitive designs, and iterating based on data insights.
My Journey
My design journey began at the University of Applied Science of Amsterdam, where I honed my skills in human-computer interaction, user-centered design, and visual communication. I further expanded my knowledge with a Master's degree in Communication and Information Sciences, specializing in business communication and digital media.
Experience Highlights
Senior Product Designer at ABN AMRO Bank (Present): Leading the design of a new investment platform, focusing on user experience and engagement.
Senior Product Designer at IKEA (2023): Played a key role in developing and validating a new business proposition through user research and rapid prototyping (IKEA Preowned).
Senior UX Designer at KPN (2022-2023): Led the design of a user-centered concept for ordering residential and mobile subscriptions, improving conversion rates through UX/CRO optimization.
My Approach
I believe in a collaborative approach, working closely with stakeholders, developers, and researchers to deliver impactful solutions. My skillset encompasses user research, concept development, prototyping, user interface (UI) design, and data analysis, allowing me to navigate the entire design process.
Beyond Design
I'm driven by a desire to make a positive impact. Whether it's helping users achieve their goals or contributing to successful business strategies, I find fulfillment in creating meaningful experiences.
What's Next
I'm constantly learning and exploring new design trends and technologies. I'm always looking for opportunities to collaborate with innovative teams and tackle challenging projects.